How much should I budget for local SEO?

There are several additional factors that influence the amount you will pay for local SEO services. These things include:

Your Competition:

If you operate in a highly competitive industry, you will need to invest more money in local SEO services in order to see results. This is because you must create more relevant pages and better content on your site to build up your domain authority and outrank competitors for search terms related to your business.

How many locations you have

If your business operates in multiple locations, you can expect to pay more to optimize each location. It takes more time and resources to help your local listings rank for each location, so local SEO will cost more when your business has several locations.

How many products and services you offer

Similarly, if you have multiple products and services you want to promote via local SEO, it will cost more money. In order to target more product and service keywords, you will need to invest more in your local SEO campaign. For example, you will need to create separate pages for each of the products or services you want to promote.

Google Business Profile Pricing

Google Business Profile (formerly known as Google My Business), is a key element of your local SEO strategy. It’s completely free to claim your Google Business Profile listing. Claiming your listing will help your business appear when local customers search for businesses like yours on Google. With Google Business Profile you can also add photos to give people an inside look at your business and manage and respond to reviews to build social proof and customer loyalty. At iTransparity, all our local SEO plans include Google Business Profile setup, optimization, and monthly reporting to help you reach even more local customers.

Pricing for Google Business View: 360° virtual tours of your business

Are you looking for a way to enhance your business listing on Google Maps? Consider creating a more enjoyable visitor experience with Google Business View, a premium-quality, 360° interactive virtual tour of your business powered by Google’s Street View technology. Google Business View is a fast, affordable way to drive more traffic to your Google Maps listing and website. By partnering with a local, trained, Google trusted photographer or agency, you can create a beautiful 360° virtual tour of your business environment and invite potential customers and clients inside! Customers can conveniently see Business View tours in Google search results, Google Maps, and Google+, allowing you to stand out against competition. You can also include a link to your virtual tour on your website, social media networks, blog, newsletters, and more to round out custom SEO for Google Maps.

Need more proof? Click here to see an example of a 360° virtual tour for Dover Downs, a hotel and casino located in Dover, Delaware. iTransparity partners with our clients to select a local execution partner who is Street View Certified by Google. These partners help create Google-approved imaging of your location to help boost your local SEO efforts. Pricing is unique to each local partner. iTransparity can help guide you to the partner that pairs best with your campaign goals and budget. Ready to get started? Contact the Google Maps optimization experts at iTransparity for more information!

Measure ROI on your Google local listing with call tracking

Having a means of measuring the success of your local SEO efforts is invaluable. While increased traffic to your website is certainly a primary goal, the end goal is obtaining a quality lead. Typically, when a user is looking for a local company or service, as soon as they find the company they want in a Google Local listing, they’re on the phone before ever visiting the company’s actual website. Additional leads from your Google Places listing are inevitable, but how do you track them?

iTransparity offers online call tracking services that can be added to any local SEO plan at a discounted rate. With this supplemental service, iTransparity will incorporate a local phone number into your Google Places listing that is linked to your actual phone number. We’ll then track this phone number so you can see how many leads came in via your Google Local listing, allowing you to better gauge the success of your local SEO campaign.

Why is local SEO important?

Many users start their online sessions on Google, and they often search for nearby businesses. Google also often shows local 3-packs using information from Google Business Profile at the top of the results page. Since users tend to click on the first few results, it pays to show up in these 3-packs and other top positions. Local SEO helps you show up in these positions, driving more traffic and new customers to your site and your storefront.

Should I use local SEO in conjunction with traditional SEO?

Local SEO is certainly a necessity if you want to establish your online presence in search engines, but not every search is displaying local results by default. The best way to ensure you have a strong search engine presence is to integrate your Internet marketing efforts. That way, Google local SEO becomes another strategy in your current plan to cover all of your bases.

What better way to saturate the search engine results than to have a strong presence not only on Google Maps, but also regular search results? Plus, ranking highly in the normal results and the local results could mean more results for you in one search query! In the normal results, Google limits the amount of times one domain can appear. However, if your Google Places listing appears in addition to your actual website, that’s another position your company holds and one your competition does not.Utilizing SEO for Google Maps can do just that, giving your business vital real estate in search engine results pages while denying it to your competition.

Additionally, the normal search results tend to pull in Google Places data to provide as much valuable information to the user as possible. That means if you’re ranking in the standard search results, your Google Local information is likely to appear. So when your Google Places listing is optimized, it only reinforces your search engine optimization efforts across the board. If you don’t have the time to obtain these listings, a local SEO firm can work wonders for your needs. Local SEO companies like iTransparity specialize in the specific strategies you need to maximize your business’ presence online. A Google SEO agency can be the simple and effective solution to implementing the methods for Google local listings SEO.