Data Driven Marketing
Your Marketing Manager’s Guide to Search
Using data to learn more about your audience & create targeted marketing messages is the key to unlocking more sales and revenue for your business.
But what happens now that Google has announced its third-party data phase-out? Well, we’ve got all the answers for you. In this guide, we’ll dive into more detail about Google’s phase-out of third-party data and what this means for the future of marketing. Plus, we’ll explain how you can collect and leverage first-party data instead to drive impressive marketing results for your business.
Did we mention that iTransparity is an award-winning digital marketing agency? Our team of over 300 experts can help you stay up to date with the latest marketing trends so that you can stay one step in front of your competitors. If you’re ready to start implementing data-driven marketing strategies that boost revenue for your business, we can help. Speak with one of our strategists by calling 888-601-5359 or contact us online to learn more about how we can help grow your business.
What’s in the data-driven marketing guide?
Below, you’ll find a quick overview of what you can expect to find in each chapter of our Data-Driven Marketing Guide. For a complete overview of first-party data and how it can help your business, we suggest reading the guide in its entirety. But you can also use the quick links below to navigate to chapters that interest you most!
Bonus video: How to drive results with first-party data
Chapter 01
My website isn’t getting enough traffic
Chapter 1 covers the basics of data, including:
What is first-party data?
What is third-party data?
Major differences in first- and third-party data
Chapter 02
Google’s third-party cookie phase out: What you need to know
In Chapter 2, you’ll learn all about:
What is third-party data?
Why is Google phasing out third-party cookies?
What you need to know about Google’s third-party data phase-out
How can Google’s third-party cookie phase-out affect the future of marketing and advertising?
How to prepare for Google’s third-party data phase-out
Chapter 03
How to collect first-party data
Chapter 3 of our data-driven marketing guide outlines how to collect data with:
Lead generation forms
Data tracking tools
Channel Promotion
Chapter 04
How to leverage first-party data to drive impressive digital marketing results
In Chapter 4, you’ll learn how to leverage first-party data in your own marketing campaigns by:
Collecting data
Using a CDP
Analyzing audience behavior and more
Abby is a data-focused marketer at iTransparity. An expert in SEO and paid advertising, she has written hundreds of top-ranking pages for industries including fashion & retail, construction, healthcare, and digital marketing. When Abby isn’t writing, she enjoys movie nights with lots of snacks, yoga, and reading a good book.
Get Started with
Data-Driven Marketing
With iTransparity, it’s easy to boost your revenue
and take your company to new heights. Speak with
one of our strategists by calling 888-601-5359
or contact us online to discuss your company’s needs and goals.
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