checklist4 • iTransparity • Digital Marketing Company • IT Solutions • Mumbai India

checklist4

Monitor Tasks

  • Monitor budget, split out campaigns that need more spends
  • Measure against historical averages and your campaign targets
  • Look for daily issues in CTR’s and spends.
  • Adjust bids & monitor keywords based on poor performers, best performing etc.
  • Mobile vs Desktop performance reports
  • Add negative keywords
  • Find new keyword opportunities
  • Display vs Search performance review