- March 30, 2016
- Posted by: iTransparity
- Category: ck-sem
WHERE TO START WITH OPTIMISATION?
Optimise for spend or conversions? A simple rule of thumb:
- If conversions are high (and accurate), optimise your conversion metrics first
- If your account is a low conversion account, look at your costs first
- If you’ve high spend with high conversions, such as Ecommerce, focus on best sellers